The expectation vs. reality of wearing Ultra Violet in real life.

Global color authority Pantone put out its prediction for the hot color of 2018 and all we can think is, really?!

Ultra Violet is the must-have color for next year, apparently. Yes, the color of Barney the Dinosaur and that maniacal Kool-Aid cartoon that screamed “Oh yeahhhhh” during those deranged ‘90s commercials.

Pantone’s official definition of the color describes it as “complex and contemplative” (LOL). Spare me! How about “clownish”?

“Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Maybe Pantone can influence NASA to craft Ultra Violet astronaut uniforms for everyone to transport themselves to this “world beyond” because clearly no one looks good in purple on this planet. This bold hue should be reserved for costume, curtains and the Prince of Funk (may he rest in peace).

No amount of style, taste or fame can make up for this ridiculous color choice– and here’s 10 photos that prove that Ultra Violet only promises unsavory fashion choices ahead for 2018.





Shameless‘ Frank Gallagher was my father… but we never let him sleep outside in the snow.

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